GAAHHHH I hate e-learning!!

I was looking for Twitter users to follow today and did a keyword search on elearning & e-learning. It was interesting to see some of the results that appeared with people's negative comments about elearning. Here's a few examples: "omggg e learning is soo stressful!", "e learning made easy. Lol.", "Omg *** i hate e learning", "GAAHHHH I hate e-learning!!". So I'm thinking, is this down to bad design? Is it the content? Is it the duration of lessons? Maybe we'll never know. This just goes to highlight the importance of doing a needs analysis prior to developing elearning. Find out what people's past experiences are and what their drivers are for learning and you stand a far better chance of engaging them, not driving them to Tweet!